LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and